Ping An Builds Elderly Care Business With Launch of Ping An Zhen Yi Nian Brand
(Hong Kong, Shanghai, 17 May 2021) Ping An Insurance (Group) Company of China, Ltd. (hereafter “Ping An” or the “Group”, HKEX: 2318; SSE: 601318) has launched its elderly care brand, Ping An Zhen Yi Nia , and its first high-end product line, Yi Nian Cheng. The brand is built on Ping An’s strength and resources across finance, healthcare and technology to offer high-quality elderly care services.
Ping An Zhen Yi Nian will combine insurance with access to living in new state-of-the-art elderly care communities. Ping An Zhen Yi Nian integrates premium nursing, healthtech, finance and insurance services.
Ping An Zhen Yi Nian will focus initially on first-tier cities and selected projects in second-tier cities in China to build comprehensive urban elder care communities.
Jessica Tan, Co-CEO of Ping An Group, said, “Ping An Zhen Yi Nian is the result of Ping An’s drive for constant innovation and development in consideration of the external environment, internal resources and the Group’s strengths. Ping An’s experience in finance, technology and healthcare ecosystems for over three decades will drive the growth of Ping An Zhen Yi Nian. Ping An aims for Ping An Zhen Yi Nian to set a new standard for China’s elderly care industry. As an world-leading service provider, it will deliver a high-quality retirement experience filled with happiness, security and dignity for the elderly in China.”
A new benchmark for China’s elderly care industry
Hu Tingzhou, Chief Product Officer of Ping An Life, said, "Ping An Zhen Yi Nian will lead the industry in terms of elder care standards with the ‘Best Location, Best Services, Best Equipment, Best Experience, and Best Protection’."
Best Location - Ping An Zhen Yi Nian will select the premium locations in the city core areas for the elderly care homes and establish a fast track for medical referral to help customers get direct access to tertiary general hospitals with specialist services.
Best Services – Customers will have access to healthcare solutions for the elderly developed by the world's top medical and nursing resources. For example, an international rehabilitation medical team led by Professor Li Jian’an, Associate of the National Academy of Medicine in the US will design various rehabilitation programs for clients. Ping An will also work with outstanding international elderly care service provider Benesse Style Care Co., Ltd to create a suite of nursing services to meet different needs.
Best Equipment - Ping An Zhen Yi Nian will introduce more than 100 types of world-class recreational machines equipped with high-quality technology suitable for elderly care homes. Leveraging Ping An’s technological capabilities, the interactive smart home devices and industry-leading smart emergency rescue equipment will create safe and efficient living environments.
Best Experience - Ping An Zhen Yi Nian will offer health, life and financial concierge services. The financial concierge will provide customers with insurance, trust, securities and banking services to cater to their insurance and wealth management needs at different stages of life. The life concierge will offer one-stop services to improve customers’ quality of life, such as school consultants for families. The health housekeeper will provide customers with a full range of healthcare services, including 24-hour access to private doctors, comprehensive checkups, and diagnosis and treatment from international .
Best Protection - Ping An's extensive offline healthcare service network covers 110,000 pharmacies, 49,000 clinics and more than 2,000 checkup centers.
Safety and security for the elderly and their families
Peter Ma, Chairman of Ping An Group, said, "Ping An strives to develop customer-centric financial services by upholding five core values: to stay committed to our original aspiration of serving China’s real economy and safeguarding people’s livelihoods, to fulfill corporate social responsibilities, to offer quality financial products, to provide simplified and convenient services and to deliver finance and healthcare services. We integrate resources across the insurance, finance, healthcare ecosystems to establish a solid foundation for our elderly care business. We enable senior citizens to live independently with dignity. Ping An strives to benefit thousands of households with its elderly care services so the elderly and their children feel safe, secure and happy.”
The launch of Ping An Zhen Yi Nian elderly care brand is a milestone in the Group’s development of customer-centric financial services. It is a critical part of the Group’s innovative elderly care service system of "finance + healthcare + elderly care". Ping An will continue to leverage its advantages in the financial, healthcare and services ecosystems to improve the standard of customer health management and support the national Healthy China action plan.
 “Zhen Yi Nian” stands for reaching the most joyful stage at the twilight years in life.